Privacy Policy

We collect three kinds of information.

Information you give us

• Order information you enter at checkout: name, email address, phone number, shipping address and billing address. Payment card details are entered directly into Stripe's hosted checkout and are never stored on our systems.
• Support information: the name, email address, order number and message you submit through the support form or send to our support address, and the content of conversations with our support chat assistant.
• Subscription information: the plan you choose, its billing schedule and its status.

Information collected automatically

• First-party analytics: page views and a small set of named events such as starting a checkout or clicking through to our Amazon listing. Each visit is tagged with a random session identifier that lives only in your browser's session storage and disappears when you close the tab. We do not store IP addresses with these events and we do not fingerprint devices.
• Campaign parameters (for example utm_source, utm_medium, utm_campaign, utm_content and utm_term), advertising click identifiers appended by the ad platform (such as fbclid, ttclid or gclid), and any publisher referral code in the link you arrived on, plus the referring page's origin and path. We keep both the first link that brought you here and the most recent one so that credit for a sale goes to the right campaign or partner.
• Standard server logs generated by our hosting provider for security and reliability.

Cookies and similar technologies

Our own analytics sets one small first-party cookie that remembers, for about 30 days, which campaign or partner link first brought you to the site. It holds no name, email or IP address. Stripe sets cookies necessary to process payments and detect fraud. When advertising measurement is active, the Meta Pixel and TikTok Pixel may set cookies or use local storage on your device. You can block or delete cookies in your browser settings; blocking cookies used by Stripe may prevent checkout from working.

• To process, fulfill, ship and confirm your orders, and to manage filter subscriptions and renewals.
• To provide customer support, answer questions and handle returns, replacements and warranty claims.
• To send transactional messages such as order confirmations, shipping notices, renewal reminders and cancellation confirmations.
• To operate, secure and improve the site, and to understand which pages and campaigns bring people here.
• To measure advertising performance when advertising measurement is active.
• To meet legal, tax and accounting obligations and to prevent fraud and abuse.

We use a small number of service providers, and each one receives only the information it needs to do its job.

• Stripe processes payments for direct purchases on this site. Stripe receives your payment details, name, email, billing and shipping address, and handles card authorization, receipts and recurring billing for subscriptions. Stripe processes this information under its own privacy policy.
• Amazon fulfills direct orders for the LifeWell S20 through its fulfillment network. To ship your order we share your name, shipping address, phone number where required for delivery, and the items and quantities ordered. Purchases you make on Amazon.com itself are handled entirely by Amazon under Amazon's privacy notice.
• Meta Pixel and TikTok Pixel are used for advertising measurement when an advertising campaign is running. When active, they receive page-view and conversion events associated with an advertising identifier so that we can measure which ads lead to purchases. They are not loaded when no measurement identifier is configured.
• Meta Conversions API and TikTok Events API receive a server-side purchase event after a direct order is paid, sent from our payment webhook rather than from your browser. That event contains the order value and currency, an event identifier used to de-duplicate it against the browser event, the advertising click identifier from the link you arrived on, and your email address (and phone number where provided) in irreversibly hashed form as each platform's specification requires. We do not store IP addresses in our own analytics. Nothing is sent when advertising measurement is not configured.
• Publishers and affiliate partners may send you here through a tracked link. We record that partner's code with your visit and, if you order, with the order, so the partner can be credited. Partners receive aggregate performance reporting only — never your name, email, address or order details.
• Supabase provides the database and backend hosting behind this site, and stores order, subscription, support and analytics records on our behalf.
• Email delivery is handled by our transactional email provider so that receipts, shipping notices and support replies reach you.

We do not sell your personal information for money. We share personal information only in these circumstances:

• With the service providers listed above, to take payment, fulfill orders, deliver email and operate the site.
• With advertising platforms for measurement purposes when advertising measurement is active. Depending on where you live, this kind of sharing may be treated as sharing for cross-context behavioral advertising, and you can opt out as described below.
• When required by law, subpoena or other legal process, or to protect the rights, property or safety of LifeWell, our customers or the public.
• In connection with a merger, acquisition or sale of assets, in which case the acquiring party remains bound by this policy for information collected before the transfer.

You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising, sometimes called targeted advertising. Opting out does not affect your ability to buy from us and does not change the price you pay.

• Use the toggle on our Your Privacy Choices page. When it is on, we do not load the Meta or TikTok advertising pixels on this browser, we drop ad-platform click identifiers from our analytics, and we do not send your purchase to those platforms for advertising measurement. The setting is stored on your device in a first-party cookie and in local storage, so set it once per browser.
• Enable Global Privacy Control in a supported browser or extension. We honor Global Privacy Control signals as an opt-out request automatically for the browser that sends them, with nothing for you to click, and the Your Privacy Choices page will show that we detected the signal.
• Email support@lifewellshop.com with the subject line "Do Not Share My Personal Information" and we will apply the opt-out to your email address and order records, not just one browser.
• Block advertising cookies and local storage in your browser settings, or use the ad-preference controls offered by Meta and TikTok.

Our own first-party analytics continue either way. Those are anonymous page-and-click counts collected on our servers without your IP address and are not shared with advertising platforms.

You may also ask an authorized agent to submit an opt-out request on your behalf. We do not discriminate against anyone for exercising these rights.

You can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Send your request to support@lifewellshop.com from the email address on your order, or include the order number so we can verify the request. We respond within 45 days and will tell you if we need more time.

Some information cannot be deleted on request: we keep records of completed transactions where tax, accounting or fraud-prevention law requires it. You can review your own order status and manage or cancel a filter subscription at any time from the order status page.

• Order and subscription records: seven years, to meet tax and accounting requirements and to support warranty claims.
• Support tickets and chat transcripts: three years from the last message.
• First-party analytics events: 24 months, after which they are deleted.
• Session identifiers: only for the life of your browser tab.

Traffic to this site is encrypted in transit. Payment card data is handled by Stripe and never reaches our servers. Access to order, subscription and support records is restricted to authorized LifeWell staff. No system is perfectly secure, so we also limit what we collect and how long we keep it.

This site is intended for adults. We do not knowingly collect personal information from children under 13, and we do not direct any part of the site or our advertising to children. If you believe a child has provided us with personal information, email support@lifewellshop.com and we will delete it.

We update this policy when our practices or the services we use change. The effective date at the top of the page always reflects the current version. When a change materially affects how we use personal information we already hold, we will post a notice on this page and, where we have your email address and the change concerns your orders, email you before it takes effect.

Questions about privacy, or a request about your information, go to support@lifewellshop.com. You can also reach us through the support page.